By The strategic use of these funds is geared towards expanding Astrotalk’s reach, particularly in South India, a region with a high demand for astrology services. This geographic expansion is key to tapping into new markets and catering to a diverse client base. Additionally, the company plans to grow inorganically through strategic acquisitions in sectors related to devotion, involving both technological and physical product offerings. Plans are also in place for international acquisitions, reflecting Astrotalk’s ambition to broaden its global presence.
Astrotalk has set ambitious financial targets for the current fiscal year, aiming to achieve a revenue of INR 5032-5113 crore (Rs 620-630 crore) with a projected profit of INR 973 crore (Rs 120 crore). This forecast represents a significant increase from the previous fiscal year’s revenue of INR 2298 crore (Rs 283 crore) and a net profit of INR 219 crore (Rs 27 crore).
The company’s growth strategy includes enhancing its services in South India, where there is a burgeoning demand for astrology consultations in regional languages like Tamil, Telugu, Kannada, Malayalam, Marathi, and Bengali. Recognizing this, Astrotalk is diversifying its team of astrologers to include those proficient in these languages and is also creating region-specific advertisements.
Astrotalk operates on a revenue-sharing model with a network of over 10,000 astrologers. The company’s pricing strategy is varied, ranging from INR 8-162 per minute (Rs 10 to Rs 200 per minute), with an average cost of around INR 16-20 (Rs 20-25). Significant investments are being made in marketing and customer acquisition to strengthen the brand’s presence.
The company also reports handling a massive volume of 30 lakh sessions per month, primarily focusing on marriage-related consultations. In addition to its core services, Astrotalk has ventured into e-puja services, entering a competitive domain with players like Vama, Utsav, and DevDham (formerly DevDarshan). E-puja is still in its early stages but is expected to contribute significantly, around 20%, to Astrotalk’s overall revenue.
Astrotalk’s expansion is not confined to the Indian market; the company is making inroads into international markets, with 20% of its revenue already coming from these regions. This blend of geographical expansion, strategic acquisitions, and diversification into new service areas like e-puja highlights Astrotalk’s ambitious growth plans and its commitment to leveraging technology in astrology consulting.
